| Corporate |
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| New Rancilio-Egro subsidiary in Germany |
Hamburg - Internorga 2009. Egro Deutschland GmbH, the Rancilio Group subsidiary that represents both the Rancilio and Egro brands on the German and Austrian markets, had its ''first official engagement'' at the 83rd International Fair for the Hotel, Restaurant, Catering, Baking and Confectionery Trades.
With more than 100,000 visitors and approximately 1,000 exhibitors from 25 countries, Internorga is one of Europe's leading trade fairs and the largest exhibition for the hotelier industry.
The presence of the German subsidiary at Internorga represented an important opportunity for the company from Parabiago to showcase the integrated range of Egro and Rancilio products on one stand to the many visitors and people who work in the HoReCa industry.
Giorgio Rancilio (President and CEO of Rancilio and Egro), Mario Burattino (Egro General Manager), and Renato Bossi (European Sales Director for Rancilio and Egro) attended the exhibition. Their presence demonstrated the importance of this first official engagement and gave them the opportunity to present not only the products but also the new, improved sales department to the market and to the sales force.
But the real stars of the show, from 13th to 18th March, were the products displayed on the stand: the complete range of Rancilio traditional coffee machines and Egro fully-automatic machines.
The companies offered a very innovative and diverse choice of products - from top-of-the-range Rancilio products to the Egro Series 90, and of course the innovative iSteam on the Series 50 was also displayed to the joy of the visitors.
The new steam wand, patented by Rancilio, is completely automatic and enables users to heat and froth milk by using a combination of steam and air to create a soft yet extremely compact crema.
And in another equally important event, space was naturally dedicated to the ''Just 4 You'' version of the Classe 10. This exclusive Rancilio programme is an absolute first for the industry and offers customers the chance to personalise their coffee machines to perfectly match the style of their bar with unlimited combinations of leather finishes mixed and matched with different types and colours of stitching.
The Performing Espresso Show also attracted a great deal of interest.
The show was held throughout the exhibition and visitors to the stand were absolutely fascinated as the show really captured their imagination: a professional barman provided some spectacular and tantalising treats for the taste buds by demonstrating the right way to prepare and serve espresso coffees, coffee-based cocktails and cappuccinos with a Rancilio Classe 8.
Rancilio's presence at Internorga with the Egro Deutschland GmbH subsidiary represented a historic moment in the advancement of the company from Parabiago. Nine months have passed since Rancilio acquired Egro and this exhibition showed how well Egro and the ''double-R'' brand are working together towards their common goals.
This joint advancement aims to combine the Italian excellence in the production of traditional coffee machines with the Swiss experience of fully-automatic machines. And judging by the huge numbers of visitors to the stand and by the enthusiasm of the sales force which accompanied the company throughout the six days of Internorga, the company has already achieved many very positive results and provided yet another opportunity for the Rancilio and Egro brands to work together on the international scene. |
 Photo gallery |
 www.egrocoffee.com
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