| Expo |
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| Londonese success for the ONE |
| Following the official presentation at HOST which was held in Milan in October, Egro presented the new ONE at Hotelympia in London (28th Feb - 4th March 2010). This time the show stand was entirely dedicated to the company's latest edition. Visitors were able to admire its design and fully appreciate the innovative technological features. The new ONE stems from the joint efforts of the Research and Development Divisions in Italy and Switzerland and represents the epitome of the latest state-of-the-art espresso coffee preparation technology. Throughout the exhibition the Egro brand was represented by Mario Burattino (Managing Director), Andrea Montermini (Sales Area Manager) and Andrea Mascetti, Export Sales Director, who said: ''Hotelympia was a key opportunity for us to present the new ONE and to relaunch the Egro brand in the UK. The stand had been specially designed to give the new machine maximum visibility and created a stunning visual impact. It aroused a great deal of interest amongst those who work in the industry and also customers who were able to interact with our products on the stands of our partners, Servequip and Tudor, as well. We had several meetings with large catering chains, coffee roasters and customers during Hotelympia who were all interested in organising tests on our product. Over the coming months we will have to work intensely and closely with our partners to ensure that our hard work produces results. With a lot of hard work and a little bit of luck, I think that that we can also develop some successful strategies for the UK market.'' |
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